Capability
Focus

NuWorks builds, operates, and deploys digital services
to help brands and businesses scale in the digital economy. This is made possible
through StoryTeching: the process by which we utilize our
end-to-end digital capabiities in content, commerce,
customer experience, performance marketing, app dev, and martech.

Performance Marketing

We help brands achieve lower funnel objectives (leads generation, conversions, installs, etc.) by connecting brands to their most valuable audiences through the right digital channels at the most cost-effective rates. Creative assets and materials are constantly optimized based on media performance to ensure that the right communication is being delivered to the right audience.

What's Included:

Performance Measurement and Analytics

We provide effectiveness analysis at each stage of the marketing funnl to determine overall performance and identify and mitigate drop-off or fall-out points.

Performance Tech

We help brands by integrating the right tools to measure attribution and results. We set up the trackers that enables accurate and insightful data for campaigns, leading to informed optimization and decisions.

Performance Creatives

We help brands by generating dynamic and scalable creative assets that are designed to meet today’s fast-moving & iterative needs.

Performance Strategy

We help brands maximize value on digital conversions by identifying their most meaningful consumer journeys and opportunities. We co-develop performance strategy frameworks that are designed for iterative creative execution and optimization.

Performance Audit

Performance Media

We help brands achieve lower funnel objectives (leads generation, conversion, installs, etc.) by connecting brands to their most valuable audiences through the right digital channels at the most cost-effective rates. Creative assets and materials are constantly optimized based on media performance to ensure that the right communication is being delivered to the right audience.

Additional Services:

Creative Automation

We provide dynamic content services that are informed by data and results, enhancing the reach and relevant of the content for the end consumer.

Chatbot / Chat Commerce

We design and build custom conversational and transactional (eCommerce) chatbots crafted to generate revenue and integrate seamlessly with your website and eCommerce applications.

Dashboard Automation

We gather and analyze platform traffic and activity data and turn these into insights that enhance the customer purchase journey.

eCommerce Tech

Following our Systems Design, we proceed with the development and testing of a secure online store. We integrate payment gateways, marketplaces, and ERP for fulfillment. We also do custom developments on top of other solutions, such as Magneto or Shopify.

Data Integration, Data Warehousing

Data integration involves the extraction of information about each user or any information from various business systems such as sales, accounts, and marketing. These can be then combined into a single view. These data can be used for reporting and analysis, and even day-to-day operations and support.