Short Introduction

The PR MANAGER is responsible for building and maintaining relationships with clients, media partners, internal stakeholders and 3rd party agencies and suppliers, as well as contributing to the development of strategic PR plans whilst actively managing PR projects and campaigns. The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.

Working Set-up

Work From Anywhere

Duties and Responsibilities

1. CLIENT MANAGEMENT

• Primary point of contact for clients, build and maintain relationships, understand client objectives and expectations, and act as a liaison between the client and the agency.
• Communicate regularly with clients to provide updates on project progress and address any concerns or issues.

2. PROJECT MANAGEMENT

• Actively manage PR projects and campaigns.
• Work closely with internal teams such as PR, digital and social media strategists, influencer lead, and media relations specialists plus 3rd party agencies and suppliers to ensure the timely and successful execution of client deliverables.
• Oversee project timelines, set deadlines, and monitor progress to ensure that projects are completed on time and within budget.
• Create actual presentation of strategy and plans.

3. MEDIA RELATIONS

• Assist in media relations efforts by helping to identify media opportunities, pitching stories to journalists, and coordinating media interviews or press events.
• Maintain relationships with media contacts and stay updated on industry trends and news to identify relevant media opportunities for clients.
• Invite media to events and ensure attendance and coverage.

4. REPORTING AND ANALYTICS

• Prepare reports and analyze data to measure the effectiveness of PR campaigns and initiatives.
• Track media coverage, monitor key metrics, and provide performance reports to clients (including results of influencer collabs and execution).
• Gather feedback from clients, conduct surveys or interviews, and assess the impact of PR efforts based on client objectives.

5. BUDGET MANAGEMENT

• Assist in ensuring that campaigns are executed within the allocated budget.
• Track expenses, review vendor contracts, and negotiate pricing when necessary.

6. BUSINESS DEVELOPMENT

• Support business development efforts by participating in client pitches, developing proposals, and conducting market research.
• Contribute to the agency's growth by identifying new business opportunities and nurturing relationships with potential clients.

7. INDUSTRY KNOWLEDGE

• Stay updated on industry trends, best practices, and emerging PR best practices.
• Attend events, conferences, and workshops to expand their knowledge and stay ahead of industry changes.

Key Competencies and Skills

We Are Looking For Someone Who:

• Is Excellent in/with crafting key messages, creating PR presentations and writing press releases.
• Is Effective in managing clients, internal stakeholders and 3rd party agencies.
• Is Excellent project management and time management skills with the ability to prioritize and meet deadlines.
• Has Effective negotiation skills and resource management.
• Has Planning and organizational skills, including the ability to manage multiple projects and tasks simultaneously.
• Has Excellent communication skills with experience in presenting thoughts, ideas, and data.
• Has Proficiency in MS Office (Excel, Word, PowerPoint) and Google Suite (Sheets, Docs, Slides).
• Demonstrates emotional intelligence with the ability to empathize, listen actively, and build strong relationships and be customer centric.
• Demonstrates ability to work and communicate effectively in teams, collaborate with colleagues, and build consensus to become better together.
• Is Able to Lead The Change and adapt to changing business needs, shifting priorities, and new technologies. Innovation Oriented and uses creative problem-solving skills to identify new opportunities and enhance business outcomes.
• Has a commitment to integrity, ethical standards, and a strong sense of personal and professional values.
• Has an Entrepreneurial Spirit to drive results, take calculated risks, and seek out new ideas.
• Has a reputation for trust and reliability with a strong track record of delivering results.
• Is passionate about creating best practice PR plans and execution and enjoys working and collaborating with a high-performing team to make this happen.

Required Qualifications

• Bachelor’s degree in management, communications, marketing and/or other related courses.
• At least 5 years of experience as an account executive or manager in a creative, digital or PR agency, or brand management, or a proven track record in a similar position, working with a team in a similar or adjacent industry.
• Experience in client relations, team management, project management.
• Experience in writing, creating presentations, pitching and presenting to clients and stakeholders.
• Proven success in brand launches or activities, project management or event execution.